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MirrorMe Facebook App wins IMA Award
Thursday 04th February, 2010
Middlesbrough based games development studio Ideonic, are celebrating their recent success after winning an IMA Award for their Facebook App MirrorMe.
MirrorMe takes advanced Facial Recognition technology, turning it into a fun app available to everyone on the web and, soon, on the iPhone.
Users upload an image of their face or use their Facebook profile pic, and then answer questions relating to their lifestyle and habits. The app then scours for over 86 points on the face, generating a new image of the user’s face based on how they might look in future if they continue in their current lifestyle. These are then used to accurately distort face shapes to show changes with aging and weight variation. By detecting the exact contours of the user's face, multiple photorealistic overlays can be morphed and blended to the individual's face to given a unique and scarily accurate facial distortion.
Ideonic, who received funding from 4iP and Northern Film & Media for MirrorMe picked up the IMA Outstanding Achievement Award in the ‘Lifestyle’ category.
The app has also been short-listed in the Applications and Gadgets category of the 2010 MediaGuardian Innovation awards.
The winner will be announced at the awards party on 25 March in London.
Visit http://www.mirrormegallery.co.uk/ to add the app to your Facebook profile.