NFM initiative realises critically acclaimed Bill Ryder-Jones music video

Posted: 2nd March 2012

The music video for ‘Give me a Name’, the critically acclaimed Northern Film & Media funded single from Bill Ryder-Jones’s ‘If…’ Album is now available to view online.

‘Give me a Name’ was produced by Newcastle’s Pinball Films’ Karl Liegis and directed by Sean Conway, who most recently collaborated with Shameless creator Paul Abbott to pen Hit & Miss, Sky Atlantic’s debut UK drama. The collaboration was made possible after Pinball Films and Conway won Northern Film & Media’s Sound & Vision competition – a search for a North East production partner to work on ex-The Coral lead guitarist Ryder Jones’ new album. 

The result is visually stunning and thought-provoking film shot at an abandoned Magnesium plant in Steetley, Hartlepool.

If was in released November 2011 to wide critical praise, with The Observer describing it as “a joy, intimate and powerful”. The newspaper also said that “Ryder-Jones’ grasp of mood and the exquisite strings furnish If with sophistication”.

‘Give Me A Name’ is the album’s penultimate track, a stark and nakedly emotional song that has been given a cinematic interpretation by fast rising UK director Sean Conway from the Pinball Films stable.

“If demonstrates what can be achieved creatively when a uniquely talented musician collaborates with cutting-edge filmmakers to re-work a classic novel,” said Agnes Wilkie, Northern Film & Media’s creative director.

“We’re thrilled to have played a role in connecting film and music talent through Sound & Vision.”

Click here to watch the video.

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